Oct 43 min readConducting Better InterviewsInterviews are a big part of any videographer’s job. Whether it’s promotional, documentary, or corporate communications, executing great...
Sep 234 min readWorking With (Bad) AudioWhen you’re a video editor, you spend a lot of time futzing around with audio. Sure, if you’re on a network show or a movie, you can...
Sep 233 min readAI in Premiere Pro: The Best & Worst New FeaturesAs AI-generated content improves, those of us in video production grow understandably wary. I mean, it's natural to worry about being...
Aug 304 min readThe ROI of a Video Ad: How to Measure Its Impact (Without Needing a Degree in Math)Alright, let’s talk about something everyone cares about: money. Specifically, your money and how video ads can turn it into more...
Aug 302 min readWHACK IT!Does your scene need a romantic dream-like look? Or maybe you’re trying to show a character’s dwindling consciousness. Or maybe you are...
Aug 125 min readLet's Look at Look LUTsThere was a time when I bought into the promise of LUTs (Lookup Tables). Like so many other editors, I couldn’t resist the idea of a tool...
Jul 253 min read6 Steps to Crafting Engaging Corporate Social Media VideosLet’s face it, mastering corporate social media can be like a relentless ocean voyage. Its scale is massive, there can be raging storms,...
Jul 193 min readWorking with Multi-Camera Sequences in Premiere Pro (v24.5)Multi camera editing… It seems like most editors either live in the world of long-form multi-camera sequences or they almost never use...
Jul 123 min readTips for Directing Non-ActorsOftentimes in the video world, you’ll find yourself working with non-actors in a scripted piece. There are both pros and cons to working...